The Zetetic Website - photographs by Alexander Brattell
PacMutual
Marketing,
visual identity & fine art prints for the refurbishment & rebranding
of the Pacific Mutual Building (1908 & 1922), Los Angeles.
Rising Realty Partners, 2012.
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Silver
Gelatin analogue prints scanned at ultra high resolution enabling extreme magnification.
Exploring the building's
outstanding attributes of authenticity and craft, values that are key to the
renaissance of LA's unique art deco Downtown area.